Armure random loop pile generates excitement

Armure is an exciting new textured loop pile from Cavalier Bremworth which combines the durability and performance of a loop pile, with the luxurious underfoot feel of a cut pile carpet.

Offering a more informal look than the usual linear loop piles, Armure has a random array of loops that make it a very tactile carpet you'll most certainly want to curl your toes into. At a distance, the pebbled surface can give the appearance of a cut pile carpet. Armure is named for the woven fabric which exhibits a similar surface texture.

Initial reaction from both designers and carpet retailers who have seen the product has been very positive, with many commenting on the softness and the versatility offered by this type of loop pile design.