Emergency help for wet stains on carpet now at hand

Recognising that 70% of all carpet stains are wet, Cavalier Bremworth has launched an emergency stain remover product which acts instantly to treat wet stains.

Tea, coffee and red wine are by far the biggest category for household spills, with 30% of respondents to an AC Neilsen omni-survey saying it was the cause of their most recent carpet stain. The next category was body waste such as urine or vomit - 19% of respondents admitting that it was the last thing they had to clean off their carpet. A very close third was soft drink, juice and beer at 18%.

The wet stain remover works by applying a soft foam which dissolves into the stain and helps lifts it off the carpet when blotted up with a clean dry towel or paper towel. Repeat applications may be necessary depending on the type and strength of stain.

However, Cavalier Bremworth Marketing Manager, Desiree Keown, cautions that before any carpet stain treatment is used, the first step is to 'contain the stain' so it doesn't spread any further.

"It's always tempting when you're in a panic to throw water or other liquid onto it, but that will only spread the stain further and can damage the carpet backing. The first thing is always to firmly blot up any excess liquid with a clean dry towel, sponge or paper towel and scrape off any solids with a knife or spoon - being careful not to push the substance further into the carpet pile. Then you can apply the wet stain remover."

Cavalier Bremworth has had a very successful dry stain remover on the market for 20 years, and it remains the biggest seller stain remover in supermarkets with an extremely loyal following.

Desiree Keown says the fact the company designs and makes carpet, is a key factor in the quality of the stain remover products and their effectiveness.

"The new wet stain has been thoroughly tested and designed to ensure that no rubbing of a wet stain occurs - that can permanently damage the carpet pile and is something that other products on the market recommend. Our customers trust us with our carpet care advice because they know we are carpet experts."

She says trials with the new wet stain product have proven it to be effective on troublesome wet stains and the company expects the new product to be one that most home-owners would want to keep on hand 'in the event of emergencies'.

For more information on dealing with specific stains, please refer to our stain cleaning guide.

 

 

 

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