Wordplay on wool for new ad campaign
A new magazine advertising campaign for Cavalier Bremworth has
been introduced in both the Australian and New Zealand markets,
strongly pushing the benefits of wool and also playing up the
sensory aspects of wool carpet.
Five new magazine ads for Cavalier Bremworth have been created
which use a play on words to make the point about the benefits of
wool. Headlines such as "Woolaxing", "Sprounging",
"Sustainawool", "Woolopoly" and "Sly-In" each capture a different
home environment and relate back to a specific carpet and the
benefit it offers.
A bold new series of ads has also been created for The Bremworth
Collection, Cavalier Bremworth's designer range. These are
very much focused on the architect and designer market and shows
carpet owners embracing their eccentricities and individuality and
refusing to grow old.
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